YellowMap AG offers the most comprehensive online yellow pages in German. By collaborating with leading portals and providers, the search services offered by the yellow pages have continually gained new users. Another business area of YellowMap are location-based services (LBS) for mobile users. YellowMap provides LBS services for customers of various telecommunications companies. To do so, it uses its experience in providing environment information in the form of points of interest (POIs) and in generating search results in a geographical context indicated by the user, e.g., in the area surrounding the user’s current location or in an area along a certain route.